We value your privacy and the security of your data is extremely important to us. This policy sets out where and how we collect your personal information and how it will be used, as well as your rights over any personal information we hold about you.

Your use of this App is governed by our Terms and Conditions. Please ensure you have read and understood them in addition to this policy.

Business Information

This App is operated by Sainsbury’s Supermarkets Ltd, 33 Holborn, London EC1N 2HT, Company Registration Number: 3261722, VAT number: 660 4548 36. Sainsbury’s Supermarkets Ltd is registered as a data controller under the terms of the Data Protection Act 1998. Details can be found at www.ico.org.uk under number Z4722394.

Our promise to you

We respect, and are committed to protecting your privacy and will always process your personal information in accordance with the Data Protection Act and any other relevant legislation. We will not sell any information that identifies you to any third party without your consent and any information you give to Sainsbury’s will be held with the utmost care and security.

What sorts of information do we collect

App Permissions

When you downloaded this App you gave permission for us to access some information from your device including your camera and your location. This is just so that you can use the App as it is intended to be used. For example so you can use a scanner and we can check that you’re in one of our stores.

How we will use the information

The information we collect may be used to:

Who might we share your information with

International transfers of your data

From time to time we may transfer your personal information to our companies, suppliers or service providers based outside of the UK for the purposes described in this privacy policy. If we do this your personal information will continue to be treated with the utmost care and protected in accordance with this privacy policy.

Keeping you informed about Sainsbury’s products and services

The information we communicate to you may be sent by email, SMS, social media or other electronic means, post or via telephone provided you have consented to us doing so. If you wish to amend your marketing preferences you can do so within the App or by calling our Customer Care Team on 0800 636262.


We are a partner in the Nectar loyalty card scheme. That means that if you use your Nectar card when shopping with us you will be awarded points for most things that you buy. The points can be spent with us or with any other Nectar partner. If you use your Nectar card we can also see what products you have bought from us. That allows us to personalise the offers we send to you and understand a bit more about the kind of shopper you are.

Your rights

In addition to our safeguards, your personal data is protected in the UK by the Data Protection Act. This provides, among other things, that the data we hold about you should be processed lawfully and fairly. It should be accurate, relevant and not excessive. The information should, where necessary, be kept up to date and not retained for longer than is necessary. It should be kept securely to prevent unauthorised access by other people. You have the right to see what is held about you and correct any inaccuracies. Should you wish to see any of the information held about you, please write to The Data Protection Manager, Sainsbury’s Legal Services, 33 Holborn, London EC1N 2HT.

Policy change

This privacy policy was most recently updated in February 2016. Any changes will be posted on this App and will take effect immediately.